Private Label Process
From concept to shelf in five defined stages.
Every private-label program we run follows the same path. You always know which stage you are in, what is being decided, and what we need from you next.
- 01
Concept & Format Selection
We start with your product, your category and your buyer, then settle the format and presentation the program will run in — bottled gummies, capsules, tablets, powder tubs, stick packs or another format in our range. Count, fill and target cost are agreed here, because every packaging decision downstream depends on them. If you don't have a formula yet, we can include formulation in the program.
You send: Your product or formula status, category, target channel or retailer, count or fill per pack, and target cost.
We do: Recommend the format and presentation, agree count, fill and target cost, and scope formulation if you need it.
- 02
Component Selection & Samples
We select the bottle, closure, carton and label stock that suit the fill and the shelf, and put a physical sample in your hands. You handle it, check it against your brand and tell us what to change. Revisions continue until the pack is something you are willing to put your name on.
You send: Brand guidelines, any bottle or closure preferences, and your feedback on the physical sample.
We do: Select bottle, closure, carton and label stock from our working stock or source it to your specification, then build a sample for you to handle.
- 03
Packaging & Label Design
This is the center of what we do. We specify the bottle, closure, carton and label, prototype the finished pack, and work through panel layout with you before anything goes to print. Retail configurations, case packs, inserts and shelf-ready displays are locked in now, not after the run.
You send: Label copy and Supplement Facts confirmed with your regulatory advisor, artwork files and your retailer's packing instructions.
We do: Specify every component, prototype the finished pack, work through panel layout, and lock retail configurations, case packs and inserts.
- 04
Packaging & Quality
Your product is packaged and labeled to the approved specification in our NSF/ANSI 455-2 GMP for Dietary Supplements listed facilities, with quality unit oversight through the run. Third-party testing documentation is coordinated as part of the program, and finished goods are released only against the approved spec.
You send: Final approval of the specification and artwork, and your product, or a bulk order placed with RV Pharma.
We do: Package and label to the approved specification under quality unit oversight, coordinate third-party testing, share certificates of analysis and release against the spec.
- 05
Fulfillment & Delivery
Finished goods are warehoused at our fulfillment plant and shipped on your schedule — to your 3PL, to retail distribution centers, or direct to your accounts. Reorders draw on the same specifications, so the second run matches the first.
You send: Delivery destinations, your schedule and a reorder forecast if you have one.
We do: Warehouse finished goods and ship them to your 3PL, retail distribution centers or your accounts. Reorders run on the same specification.
How long does it take?
Timing depends on whether components are in stock, how quickly artwork and specifications are approved, and the testing your program needs. We confirm a timeline in your quote, and you always know which stage your program is in. Planning a launch? Read how to plan a launch timeline from formula to shelf.
Tell us the product you want on the shelf.
Send format, estimated quantity and timeline. We will come back with the packaging path and what it takes to run it.